deviance and social control

What do you think is deviance to you? Do you consider yourself a conformist? Or a deviant?
I guess in everyone of us there is this list of traits that will tell us who is deviant and who isn't. Don't you think that you are always the conformist? That we are always behaving in the right way, conforming to the norms and values of society? (of course there are exceptional people who feel proud to be deviant..)

In trying to define deviance, will we be seen as deviants ourselves? Take for example, I think people with tattoo are deviants, people with piercing are deviants, etc. But when society has enough people in these categories, ain't we being turned into deviants ourselves? (that is pretty scary, like when there are enough baddies around, the hero becomes the "bad guy" in the eyes of the real bad guys)

That will come to the labelling theory, in which people define who is deviant and who isn't. Once the label is there, it is pretty difficult to peel it off. For example, people have gotten so used to calling me lame, that when I'm not lame or when I don't even think of the slightest intention to be lame, they will still insist that I am being lame. Count myself unlucky then...